The Bellwether Effect

Bestselling Author, Award-winning Leadership Coach, and Keynote Speaker.


As leaders, we strive for meaningful breakthroughs that raise the level of performance and achieve something we are proud of. But things get in the way. Dr. Lance Secretan has spent his life experiencing and understanding these obstacles, and has inspired countless leaders to focus on the things that really matter, that make people want to follow, and that make leadership authentically great.

Lance Secretan built a business from scratch to 72,000 full- and part-time employees, has consulted with, advised and coached leaders and their teams globally for 40 years, taught MBA students and written 21 books about leadership, inspiration and corporate culture.  Along the way, he has increasingly wondered why leaders continue to adopt and invest in ineffective business practices, even though there is scant evidence that they work, and plenty of evidence that they don’t.

Lance Secretan’s latest, widely acclaimed book, The Bellwether Effect, explores how and why leaders are attracted to, and seduced by, trendy ideas, and the process by which these ideas then become mainstream (he calls the originators of these trends “bellwethers”).  He shares eight examples of counterproductive business practices and proposes novel and inspiring alternatives that could lead to personal and organizational transformation and an inspiring culture.

This is not new for Lance. He has built a reputation as a prestigious leadership coach and incredibly talented speaker.  He is ranked 4th most influential leadership coach globally and guides leadership teams who wish to transform their culture into the most inspirational in their industries. He has helped 6 companies to be named to Fortune’s Best Companies to Work For in America list, and 8 others are also his clients, and 30 Secretan Center clients are on Fortune’s Most Admired Companies list. He is ranked 13th in the world by Leadership Gurus,  and Speakers in America ranks him among the Top Five Leadership speakers. His firm, The Secretan Center, Inc., is ranked #1 in the world as an international Leadership Consulting firm by Leadership Excellence.

If you have never seen Lance speak, you have missed a the truly memorable and moving experience. He has a unique ability to tap directly into why we yearn to be relevant, to be passionate, to be accomplished and embraced, and how these are the keys to a higher level of organizational leadership.  He uses his unique abilities of sharing incredible stories and lessons to penetrate our level of professional inspiration and make us yearn to be inspiring leaders.