The \u201cbuzz\u201d around the ONE Dream\u00ae excites new opportunities, retains and inspires existing employees, attracts high caliber employees, customers, vendors, and constituents, builds new business opportunities and enables the organization or community to manage their destiny. It has a galvanizing effect on, what before, were disparate interests.<\/li>\n<\/ul>\n[\/et_pb_tab][et_pb_tab title=”Summary” _builder_version=”4.16″ global_colors_info=”{}”]The central philosophy that powers the ONE Dream\u00ae process is our belief in dreams to inspire organizations and communities and their stakeholders to outstanding performance. Modern organizations have forgotten how to dream and instead have adopted stale and dry Mission, Vision and Values Statements. Mission statements often fail to arouse passion, but dreams (and the expectation that they can be realized) do. All great organizations have dreams\u2014think Starbucks, Southwest Airlines, Patagonia, Apple, Google, Facebook or Amazon\u2014all founded on a dream. So too are Louisville, KY and Austin, TX. If an organization aligns its entire cultural architecture and energy behind the realization of ONE Dream\u00ae, breakthrough results\u2014big dreams\u2014can happen for people, customers, the organization and the community. When everyone aligns behind ONE Dream\u00ae, quantum change results!
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Great organizations, cities or countries share something not found among the mediocre\u2014a dream.\u00a0 The power within\u00a0 a dream creates the […]<\/p>\n","protected":false},"author":5,"featured_media":6446,"parent":59,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"
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Great organizations, cities or countries, and people share something not found among the mediocre\u2014a dream. It is powerful dreams that inspire and create unique levels of inspiration. This is true for institutions, communities, great athletes and performers and for leaders\u2014and you and me.<\/p>
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A dream is not the same as the trite \u201cMission, Vision and Values\u201d statements favored by so many organizations.\u00a0 Nor is it a traditional \u201cstrategic plan\u201d. A dream is a greater order of magnitude\u2014it is a bold statement of how we are going to make a difference in the world, what new frontier we are going to establish, how we will redefine the game we play, the new standards we will set, and what we will do to light fires in the imaginations and hearts of all those we touch. It defines our planned transformation.<\/p>
There are crucial and inspiring reasons why it is important to raise the bar from the traditional but tired methodologies to what we call, ONE Dream\u00ae<\/em>:<\/p>- In most organizations, few people can articulate their Mission Statement\u2026.and if you can\u2019t remember it, how can you live it?<\/li>
- When Gandhi was asked to define his mission, he replied, \u201cI don\u2019t have a mission\u2014my life is my mission\u201d. Mission Statements are usually created by committees who strive to please all participants\u2014no great game-changer in history would have settled for this mediocrity.<\/li>
- If we gathered all the Mission Statements from a sample group of organizations and randomly shuffled and then returned them, most would probably not be able to tell if they received their own or not. That\u2019s because Mission Statements tend to have a bland sameness about them\u2014change chocolate factory to cheese factory, and, Voila!\u2014you have your new Mission Statement. And so, for most people, the majority of organizations and communities look and feel the same.<\/li><\/ul>
The underpinning concept that fuels a dream is passion and the ability to ignite this passion in the hearts of employees, customers, vendors, constituents\u2014all of those upon whom we depend for our success\u2014to achieve something extraordinary\u2014such as a dream.\u00a0 Not a five percent increase in market share or a ten percent return on equity, or \u201cexceeding customer needs\u201d\u2014but a bold, daring, impudent, audacious, outrageous, thrilling, exhilarating and inspiring dream.<\/em><\/p>We are in a new era in which people want something more inspiring than a Mission Statement\u2014something that gathers the energy of organizations into a compelling, exciting and energizing future and this does not fit easily under the heading of \u201cmission, vision, and values\u201d. A much larger container is needed to hold a magnificent idea. We need a dream\u2014<\/em>a new way of positioning businesses, teams, cities, communities, countries\u2014and individuals, so that they can become reinvigorated, inspired and passionate again.<\/p>Over thirty years at The Secretan Center, we have discovered that the common, unifying experience among winning teams, great endeavors and extraordinary achievements\u2014 is a dream.\u00a0 A dream is the uniqueness that can be found in groups of people who achieve the extraordinary\u2014creating revolutions, overthrowing despots, founding nations (or fusing them into one), climbing mountains, reinventing organizations, creating breakthroughs, building something extraordinary or changing the way we live or think or how the world works.\u00a0 It is true of organizations, sports teams, film crews, orchestras, states, cities, countries\u2014and families.<\/p>
All great historical leaders\u2014Christ, Buddha, Lao-Tzu, Confucius, Mohammed, Nelson Mandela, Mother Teresa, Martin Luther King, Jr., among them\u00ad\u2014all had a dream.\u00a0 In his famous speech delivered on the steps of the Lincoln Memorial in Washington D.C. on August 28, 1963, Martin Luther King repeated \u201cI have a dream...\u201d eight times.\u00a0 It was his ability to articulate his dream that united thousands of people and inspired them to usher in a new era in civil rights and liberties.<\/p>
Dreams are like that\u2014they have the power within them to change the world.<\/p>
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Clients that embraced the ONE Dream\u00ae process<\/h3>
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\"1_4\"][et_pb_image _builder_version=\"3.0.105\" src=\"https:\/\/secretan.com\/staging\/staging\/wp-content\/uploads\/2018\/03\/humana.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" use_overlay=\"off\" always_center_on_mobile=\"on\" force_fullwidth=\"off\" show_bottom_space=\"on\" \/][\/et_pb_column][et_pb_column type=\"1_4\"][et_pb_image _builder_version=\"3.0.105\" src=\"https:\/\/secretan.com\/staging\/staging\/wp-content\/uploads\/2018\/03\/humana.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" use_overlay=\"off\" always_center_on_mobile=\"on\" force_fullwidth=\"off\" show_bottom_space=\"on\" \/][\/et_pb_column][et_pb_column type=\"1_4\"][\/et_pb_column][et_pb_column type=\"1_4\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\"1\" fullwidth=\"off\" specialty=\"off\" prev_background_color=\"#3a5b7c\"][et_pb_row][et_pb_column type=\"4_4\"][et_pb_tabs _builder_version=\"3.0.105\"][et_pb_tab _builder_version=\"3.0.105\" title=\"Case Studies\" use_background_color_gradient=\"off\" background_color_gradient_start=\"#2b87da\" background_color_gradient_end=\"#29c4a9\" background_color_gradient_type=\"linear\" background_color_gradient_direction=\"180deg\" background_color_gradient_direction_radial=\"center\" background_color_gradient_start_position=\"0%\" background_color_gradient_end_position=\"100%\" background_color_gradient_overlays_image=\"off\" parallax=\"off\" parallax_method=\"on\" background_size=\"cover\" background_position=\"center\" background_repeat=\"no-repeat\" background_blend=\"normal\" allow_player_pause=\"off\" background_video_pause_outside_viewport=\"on\" tab_text_shadow_style=\"none\" body_text_shadow_style=\"none\"]<\/p>
In order to understand the power of modern leadership to transform organizations, communities, countries or the world, we must understand and harness the power of the dream.<\/p>
The proprietary ONE Dream\u00ae process developed by The Secretan Center consists of three phases:<\/p>
- Identifying the dream<\/strong><\/li>
- Realizing the dream, and<\/strong><\/li>
- Sustaining the dream.<\/strong><\/li><\/ul>
We invite leaders to first identify, then believe in the dream, to assume that the dream is realizable and assume that when the energies of their entire organization are harnessed behind that dream, it will be achieved.\u00a0 A community of 500,000 citizens, or an organization with 10,000 employees\u2014and a dream\u2014that harnesses the combined energy of every employee behind that dream, creates the opportunity to achieve it!<\/p>
It is remarkable what happens when leaders are invited to focus on describing a dream, when they identify their most extraordinary, outrageous, never-before-achieved aspirations, when they are fearless and imaginative, thinking outside the box, being truly outrageous and boldly creative.\u00a0 Leaders among our clients have come up with some remarkable ideas\u2014hospitals who dream of eliminating all avoidable deaths, banks who dream of changing the world, corporations who dream of becoming champions of the environment, communities who dream of becoming world-class centers of excellence and innovation, insurance companies who dream of making the world more healthy, cities who dream of becoming the idea capital of the world and states or provinces who want to be a magnet for the world.\u00a0 Humana Inc. (73 on Fortune\u2019s 100 List) found the power of the ONE Dream\u00ae we designed for them to be so extraordinary and transformational, that they helped to underwrite the same process for the city in which they are headquartered\u2014Louisville, Kentucky.<\/em><\/p>[\/et_pb_tab][et_pb_tab _builder_version=\"3.0.105\" title=\"The Process\" use_background_color_gradient=\"off\" background_color_gradient_start=\"#2b87da\" background_color_gradient_end=\"#29c4a9\" background_color_gradient_type=\"linear\" background_color_gradient_direction=\"180deg\" background_color_gradient_direction_radial=\"center\" background_color_gradient_start_position=\"0%\" background_color_gradient_end_position=\"100%\" background_color_gradient_overlays_image=\"off\" parallax=\"off\" parallax_method=\"on\" background_size=\"cover\" background_position=\"center\" background_repeat=\"no-repeat\" background_blend=\"normal\" allow_player_pause=\"off\" background_video_pause_outside_viewport=\"on\" tab_text_shadow_style=\"none\" body_text_shadow_style=\"none\"]<\/p>
The Secretan Center has developed a breakthrough system that invites leaders to identify, realize and sustain their dreams\u2014their most extraordinary, outrageous, never-before-achieved aspirations. We ask them to be fearless and imaginative, to be outrageous and extraordinarily creative. We call it the ONE <\/em>Dream\u00ae Process.<\/p>Many people have subjective views about what an ambitious corporate aspiration should look like. But it is dangerous to make such momentous decisions on the basis of \u201chunch\u201d, prejudice, bias or majority vote.\u00a0 Many leadership decisions\u2014across sectors and issues\u2014are made largely by intuition, or \u201cgut instinct\u201d. They are, in the end, intelligently derived \u201cbest guesses\u201d. Leaders will then use tools such as traditional market research and the opinions of those around them to validate their best guesses, even though these methods are often demonstrably flawed.<\/p>
[\/et_pb_tab][et_pb_tab _builder_version=\"3.0.105\" title=\"Permission Space\" use_background_color_gradient=\"off\" background_color_gradient_start=\"#2b87da\" background_color_gradient_end=\"#29c4a9\" background_color_gradient_type=\"linear\" background_color_gradient_direction=\"180deg\" background_color_gradient_direction_radial=\"center\" background_color_gradient_start_position=\"0%\" background_color_gradient_end_position=\"100%\" background_color_gradient_overlays_image=\"off\" parallax=\"off\" parallax_method=\"on\" background_size=\"cover\" background_position=\"center\" background_repeat=\"no-repeat\" background_blend=\"normal\" allow_player_pause=\"off\" background_video_pause_outside_viewport=\"on\" tab_text_shadow_style=\"none\" body_text_shadow_style=\"none\"]<\/p>
Traditional Mission Statements sometimes rely on research and often on committee alignment\u2014managers feel it is important to incorporate all of the opinions and needs of internal constituents so they are represented in the final outcome. But this often results in \u201cvanilla\u201d statements that become bland because they have been massaged endlessly to meet everyone\u2019s needs.<\/p>
There is really only one objective need to consider, which we call \u201cPermission Space\u201d, <\/em>defined as \u201cthe strength and direction of the energy that will be freely offered by all <\/em>constituents (employees [and their partners], customers, competitors, unions, media, government, politicians, opinion formers and thought leaders) to help you achieve your ONE Dream\u00ae\u201d. No dream can be achieved unless it has the permission of all constituents. Or, putting it the other way, realizing a dream is ensured when we identify and capitalize on the available \u201cpermission space\u201d.<\/p>This first step of identifying \u201cPermission Space\u201d is essential because it is the rigorous and scientifically sound foundation on which the ONE Dream\u00ae will be built and which, in turn, will lead to a carefully crafted plan for change.<\/p>
We determine Permission Space through the use of recent advances in the behavioral sciences, holography and logic\/mathematics\u2014a system called Scientific Intelligence, a unique research approach, which does not use conventional research methodology, because its intent is to gather different data. Conventional research methodology accesses data which is infused with subjective input from respondents because it is obtained from the conscious mind. Scientific Intelligence flies below the radar of the conscious mind and therefore accesses data that lies beneath this level of awareness.<\/p>
Scientific Intelligence\u2019s formula for enabling organizations to identify the \u201cpermission space\u201d is designed to uncover:<\/p>
- A clear picture of the energy that is freely available from all relevant constituencies, which can be used to support and power the ONE Dream\u00ae.<\/li>
- A deep and certain understanding of marketplace and community needs<\/li>
- Comprehensive yet focused planning based on marketplace and community insights<\/li>
- Successful and sustainable implementation<\/li>
- A clear picture of activities or lines of business or strategies that should be terminated because there is no \u201cpermission space\u201d for them<\/li>
- A plan for how the organization will need to adapt in order to realize and then sustain the ONE Dream\u00ae<\/li><\/ul>
Using our proprietary new research methodology, we can identify this \u201cpermission space\u201d\u2014quite literally the core \u201cDNA\u201d of an issue\u2014and therefore the platform upon which the ONE Dream\u00ae can rest\u2014and the key drivers of success that will propel the organization or community towards that ONE Dream\u00ae.<\/p>
The unique advantage of the Scientific Intelligence process is its ability to bypass the unconscious filters that often lead respondents to give false or skewed answers\u2014one of the reasons that Mission Statements are frequently so weak.\u00a0 This methodology works on the principle that the public mind has a very specific but largely invisible \u201cbelief structure\u201d, composed of paths and key \u201cstations\u201d, much like the neural structure of the brain\u2014what we refer to as a \u201cmeme<\/a>\u201d.\u00a0 This belief structure accounts for why certain ideas, brands and products experience unexpected success\u2014whereas others fail to capture the public\u2019s imagination, why some cities and states or provinces arouse admiration, pride and passion, and others do not.\u00a0 Understanding and utilizing that belief structure is the only consistent and reliable way to influence and harness public opinion. This methodology has been used successfully with corporations, jurisdictions and institutions across North America, some of whose logos are shown above.<\/p>[\/et_pb_tab][et_pb_tab _builder_version=\"3.0.105\" title=\"The Benefits of ONE Dream\u00ae\" use_background_color_gradient=\"off\" background_color_gradient_start=\"#2b87da\" background_color_gradient_end=\"#29c4a9\" background_color_gradient_type=\"linear\" background_color_gradient_direction=\"180deg\" background_color_gradient_direction_radial=\"center\" background_color_gradient_start_position=\"0%\" background_color_gradient_end_position=\"100%\" background_color_gradient_overlays_image=\"off\" parallax=\"off\" parallax_method=\"on\" background_size=\"cover\" background_position=\"center\" background_repeat=\"no-repeat\" background_blend=\"normal\" allow_player_pause=\"off\" background_video_pause_outside_viewport=\"on\" tab_text_shadow_style=\"none\" body_text_shadow_style=\"none\"]<\/p>
The magic of having ONE Dream\u00ae is remarkable:<\/p>
- Possible successful strategies are revealed by accessing the appropriate energy that will support a dream, or in some cases, validate an existing strategy<\/li>
- Internal and external languaging and messaging is dramatically simplified and clarified\u2014there is only ONE Dream\u00ae and this removes confusion and competing communications or marketing messages<\/li>
- Many buzz-words and jargon-loaded slogans, tag-lines and marketing themes dissolve in the presence of ONE Dream\u00ae and a single unified message results<\/li>
- Processes become much simpler \u2014the entire organization aligns behind the ONE Dream\u00ae and does whatever it takes to realize and sustain the ONE Dream\u00ae<\/li>
- The entire organization becomes focused around a richly imagined future that harnesses ALL the energy of ALL the constituents\u2014 internal and external \u2014 behind the attainment of the ONE Dream\u00ae. This results in greater internal alignment and employee inspiration and engagement, and the fusion of interests and agendas of all parties<\/li>
- Leaders share an inspiring story and use it to market, recruit, collaborate, persuade, inspire, build, grow and excel<\/li>
- The \u201cbuzz\u201d around the ONE Dream\u00ae excites new opportunities, retains and inspires existing employees, attracts high caliber employees, customers, vendors, and constituents, builds new business opportunities and enables the organization or community to manage their destiny. It has a galvanizing effect on, what before, were disparate interests.<\/li><\/ul>
[\/et_pb_tab][et_pb_tab _builder_version=\"3.0.105\" title=\"Summary\" use_background_color_gradient=\"off\" background_color_gradient_start=\"#2b87da\" background_color_gradient_end=\"#29c4a9\" background_color_gradient_type=\"linear\" background_color_gradient_direction=\"180deg\" background_color_gradient_direction_radial=\"center\" background_color_gradient_start_position=\"0%\" background_color_gradient_end_position=\"100%\" background_color_gradient_overlays_image=\"off\" parallax=\"off\" parallax_method=\"on\" background_size=\"cover\" background_position=\"center\" background_repeat=\"no-repeat\" background_blend=\"normal\" allow_player_pause=\"off\" background_video_pause_outside_viewport=\"on\" tab_text_shadow_style=\"none\" body_text_shadow_style=\"none\"]<\/p>
The central philosophy that powers the ONE Dream\u00ae process is our belief in dreams to inspire organizations and communities and their stakeholders to outstanding performance. Modern organizations have forgotten how to dream and instead have adopted stale and dry Mission, Vision and Values Statements. Mission statements often fail to arouse passion, but dreams (and the expectation that they can be realized) do. All great organizations have dreams\u2014think Starbucks, Southwest Airlines, Patagonia, Apple, Google, Facebook or Amazon\u2014all founded on a dream. So too are Louisville, KY and Austin, TX. If an organization aligns its entire cultural architecture and energy behind the realization of ONE Dream\u00ae, breakthrough results\u2014big dreams\u2014can happen for people, customers, the organization and the community. When everyone aligns behind ONE Dream\u00ae, quantum change results!<\/p>
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